When you build your business or organization, a web presence is necessary. People expect a website. It doesn’t have to be fancy, but it should provide the basics: who you are, what you do, and how to reach you. Beyond that, you have some choices to make. I’ve heard “We should be on Twitter” from small businesses and organizations alike.
Let’s start with the word should. Who’s the boss of your communications efforts? Who says you should be anywhere? Social media is a great way to expand your services, but you need to consider what’s a reasonable reach. Read more