What are You Looking At? Photo Policy Points to Ponder

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I read this great piece the other day about the use of photos on nonprofit organization sites. For anyone who has worked in nonprofits, you know the importance of fundraising, and nothing helps “please give” like the photo of a person benefitting from the organization’s services. You want donors to see the success in their support. But it isn’t always as easy as that. On the Nonprofit Marketing Blog, Nancy Schwartz writes about establishing a photo policy that respects legal and ethical concerns. Read more

Friday Finds: Communications for Change

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“Take Care of Yourself. Take Care of Others. Take Care of this Place.”
This was the code of conduct written on the walls at my kids’ elementary school. I took a walk through the kids’ former schoolyard this week and saw the words again. It was a good message for the kids; it’s a good message for everyone. I made the decision to walk through social media and be online thoughtfully and minimally over the past few days. I needed to moderate all the bad news. As life is (thankfully), there are always good things happening even in a storm. Here are a couple of Friday Finds on energizing social change. Read more