I read this great piece the other day about the use of photos on nonprofit organization sites. For anyone who has worked in nonprofits, you know the importance of fundraising, and nothing helps “please give” like the photo of a person benefitting from the organization’s services. You want donors to see the success in their support. But it isn’t always as easy as that. On the Nonprofit Marketing Blog, Nancy Schwartz writes about establishing a photo policy that respects legal and ethical concerns. Read more
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Websites are made to connect and to move people. You want them to donate or buy. You want them to find resources or support. Whatever your website’s purpose, you need to make people feel welcome and comfortable moving around.
Imagine your website in real life- what kind of building is it? A factory? An office? A home? Read more
My partner and I had dinner with friends last night, and their daughters lurked on the stairs nearby listening to us gab and sing as we played cards. The girls had iPads and were bouncing around from app to app, savvy users at the age of eight. I know they’re old for me to be impressed, because they’ve been masters for years, but I loved watching them because a) they’re two really interesting spirits I’ve known since they were born, and b) it is incredibly neat that they are so comfortable with their games. Read more