Writing for A Big Audience of One  

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At heart, communications work is one to one. You may be tasked with writing for a large audience, but connection with that audience is built one person at a time. Think about them. Write for them.

Who is the one person engaging with your words? Where is that face in the conference crowd listening to your presentation? Who has their eyes on the writing- not racing, but reading?

Ask. Read more

Coffee, Connection, and Creativity

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coffee cup upside downThere is no human requirement for caffeine in the diet.” I resist that statement, but I’ll accept it as physiological information. Socially, I reject it because of coffee.

Oh coffee, that tempting, full experience substance. A well brewed coffee is a friend with a good story that has the right amount of detail and depth to make you settle in and smile. A poorly brewed one is biting, the person who’s forever critical and unhappy.

Coffee is a lubricant in work and social worlds. “Let’s get together for coffee” might be the start of a project or a partnership. It helps new co-worker relationships have common ground. Read more

Friday Finds: Communications For Your Eyes

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Cocoon in a fold of paint.
I am crazy about Instagram. It’s my first-thing in the morning, last thing at night channel. Before tea or coffee even, it’s Instagram. I love connecting beyond words with the views of people all over the world.  I think I get a feel for some people through their captions, others use few captions so it’s just about the photos. Some I might sense through their profiles, others are so whimsical it’s hard to tell.

This is part of what I love about Instagram: a lot of it is poetry. It’s like a net. There are strings of words, but it’s really about what you see through them.   Read more

Partnerships Take Time

Blog topics go beyond 9-5. For work related posts only, click the work tag or say hi on LinkedIn.compressed-bonnie-henderson-morguefile-clock-1

In his latest post, Seth Godin warns us to resist the charm of The Myth of Quick. He recognizes we all want it, but he it’s a rare occurrence indeed and shows the power of time. Hear, hear.

I’m going to add an example to his many: the multi-partner communications project.

Multi-partner projects are exciting, for they offer more than one perspective, more than one set of skills and more than one voice in the works. Bringing together many voices has power. But as Godin advises, be wary of quick.

Take time for excellence.

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