Most mornings I walk with my dog Miller past the coffee shop, and sometimes I see a few ambulances at the corner, the white blocky trucks making impressive outlines against the quiet street. If you’ve ever been in an ambulance, you know how solid they feel. When I rode with someone once, I was struck by the sturdiness, so weighted to the ground as we rolled our way to the hospital. The paramedic sitting with us in the back spoke quietly and calmly. Read more
Last night people all over the world were looking at the moon in awe. As I stood in awe myself, I thought about the fact that not everyone had the safety, time, or cloudless sky to do so. There are places where violence is the norm, homes where fear rules. There are limits and laws that hold girls from education and opportunity; limits that hold boys from veering from strict ideas of masculinity. Read more
In his latest post, Seth Godin warns us to resist the charm of The Myth of Quick. He recognizes we all want it, but he it’s a rare occurrence indeed and shows the power of time. Hear, hear.
I’m going to add an example to his many: the multi-partner communications project.
Multi-partner projects are exciting, for they offer more than one perspective, more than one set of skills and more than one voice in the works. Bringing together many voices has power. But as Godin advises, be wary of quick.
Take time for excellence.
I tweeted this piece from Marshall Shepherd yesterday: 9 Tips for Communicating Science to People Who Are Not Scientists. I shared it because Shepherd covers some fundamentals for good communications, no matter what the topic. Read more
When you build your business or organization, a web presence is necessary. People expect a website. It doesn’t have to be fancy, but it should provide the basics: who you are, what you do, and how to reach you. Beyond that, you have some choices to make. I’ve heard “We should be on Twitter” from small businesses and organizations alike.
Let’s start with the word should. Who’s the boss of your communications efforts? Who says you should be anywhere? Social media is a great way to expand your services, but you need to consider what’s a reasonable reach. Read more